Брендинг территорий. Лучшие мировые практики

195. OECD (1995), Niche Markets as a Rural Development Strategy, Organisation for Economic Co-operation and Development, Paris, France.

196. OECD (2005), Culture and Local Development, OECD, Paris, France.

197. Ooi, C.-S. (2005), State-civil society relations and tourism: Singaporeanizing tourists, touristify-ing Singapore, Sojourn – Journal of Social Issues in Southeast Asia, Vol. 20, No. 2, pp. 249–272.

198. Ooi, C.-S. (2007), The creative industries and tourism in Singapore, in Richards, G. and Wilson, J. (eds), Tourism, Creativity and Development, Routledge, London, United Kingdom, pp. 240–251.

199. Ooi, C.-S. (2008), Reimagining Singapore as a creative nation: The politics of place branding, Place Branding and Public Diplomacy, Vol. 4, No. 4, pp. 287–302.

200. Ooi, C.-S. and Stoben B. (2010), Authenticity and place branding: The arts and culture in branding Berlin and Singapore, in Re-Investing Authenticity: Tourism, Places and Emotions, Knudsen, В.Т. and Waade, A.M. (eds), Channel View Publications, Bristol, United Kingdom, pp. 66–79.

201. Osborne, R. (2000), Travelling Light: Photography, Travel and Visual Culture, Manchester University Press, Manchester; United Kingdom.

202. Paddison, R. (1993), City marketing, image reconstruction and urban regeneration, Urban Studies, Vol. 30, No. 2, pp. 339–350.

203. Palmer, A. (2002), Destination branding and the Web, in Morgan, N., Pritchard, A. and Pride, R. (eds), Destination Branding: Creating the Unique Destination Proposition, Butten/vorth-Heinemann, Oxford, United Kingdom, pp. 186–197.

204. Papadopoulos, N. and Heslop, L.A. (1993), Product-Country Images: Impact and Role in International Marketing, International Business Press, New York, United States.

205. Parent, M.M. and Deephouse, D.L. (2007), A case study of stakeholder identification and prioritization by managers, Journal of Business Ethics, Vol. 75, No. 1, pp. 1–23.

206. Parkerson, B. and Saunders, J. (2005), City branding: Can goods and services branding models be used to brand cities? Place Branding, Vol. 1, No. 3, pp. 242–264.

207. Parmar, V. (2008), Here, farmers welcome Nano, Sunday Times, Ahmedabad edition, 5 October; p. 1.

208. Peck, J. (2005), Struggling with the creative class, International Journal of Urban and Regional Research, Vol. 29, No. 4, pp. 740–770.

209. Peel, D. and Lloyd, G. (2008), New communicative challenges: Dundee, place branding and the reconstruction of a city image, Town Planning Review, Vol. 79, No. 5, pp. 507–532.

210. Pesek, W. (2006), Our future up in the air, The Standard, 8 December; available at:(accessed 20 May 2010).

211. Peterson, R.A. and Jolibert, A.J.R. (1995), A meta-analysis of country-of-origin effects, Journal of International Business Studies, Vol. 26, No. 4, pp. 883–900.

212. Pine, J. and Gilmore, J. (1999), The Experience Economy: Work is Theatre Every Business a Stage, Harvard Business School Press, Boston, United States.

213. Prashanth, B. (2009), Ahmedabad: The city of the future, The Times of India, Ahmedabad edition, 10 October; Special Supplement, p. 1.

214. Prentice, R. and Andersen, V. (2007), Interpreting heritage essentialisms: Familiarity and felt history, Tourism Management, Vol. 28, No. 3, pp. 661–676.

215. Promoting Edinburgh as a destination: Investigating the future promotion of Edinburgh as a place to live, invest and visit. February 2008, The Communication Group. Available at:(accessed 12 February 2010).

216. Puczko, L., Ratz, T. and Smith, M. (2007), Old city, new image: Perception, positioning and promotion of Budapest, Journal of Travel and Tourism Marketing, Vol. 22, No. 3, pp. 21–34.

217. Puntigam, M., Braiterman, J. and Suzuki, M. (2010), Biodiversity and new urbanism in Tokyo: The role of the Kanda River, paper presented at the International Federation of Landscape Architects 47^th World Congress, 28–30 May, Suzhou, China.

218. Reader, I. (2004), Cities, Atlantic Monthly Press, New York, United States.

219. Richards, B. (1992), How to Market Tourist Attractions, Festivals, and Special Events, Longman, Essex.

220. Robertson, S. (2008), Malaysia education: Strategic branding leads to growth in international student numbers 2006-8, GlobalHigherEd, available at:(accessed 27 January 2010).